Crayons Advertising
- Market cap
- ₹ 63 Cr.
- P/E
- 19.2x
- P/B
- 0.52x
- 52-week range
- 22.55 – 52
- ROE
- 3%
- ROCE
- 6%
- Dividend yield
- 0%
- Debt / equity
- 0.12
- Sector
- Media
- Industry
- Advertising & Media Agencies
- Listed on
- NSE SME
About
Crayons Advertising Limited is an India-based advertising solution company. The Company is engaged in providing an ecosystem and an end-to-end ad-tech communication solution platform for advertising media services. It operates a single business segment, namely advertising and marketing Services. The Company provides a range of services, including print media, electronic media, outdoor media services which cover advertising modes, such as newspapers, brochures, magazines, television channels, frequency modulation (FM) channels and display of outdoor hoardings. It also offers advisory services for clients to understand the course of action to be executed by them to brand their products and/or services. The Company also provides offline and online media services. It uses various Digital Media Tools, such as Marin Software, AdParlor, AdEspresso, Criteo, Adobe marketing cloud, App Nexus/Xandr, ReTargeter, Nielsen, and Moat.
Quick check
The five things to look at first. Open one for more.
Compared with its industry
Advertising & Media Agencies: 25 companies →Crayons Advertising against the typical company in its industry. The rank is out of the companies that report each figure; green means the better quarter of the pack, red the worse quarter.
- Valuation (P/E)19.2 against a typical 11: pricier than most peers (1st = cheapest).18th of 25
- Sales growth+35.4% against a typical +15.8% from a year earlier.4th of 15
- Profit growth−90.9% against a typical +16.7% from a year earlier.10th of 11
- Share price, 3 months+3.3% against a typical −12.5%.4th of 22
- Size₹ 62.8 Cr. market value against a typical ₹ 50.2 Cr. (1st = largest).12th of 25
Latest announcements
Exchange filings and their impact on the company.
- Granted 80,000 ESOPs (~0.33% dilution) with no near-term financial impact.
Crayons Advertising granted 80,000 stock options to eligible employees on 22 October 2026 under its Employee Stock Option Scheme 2025. Each option converts into one equity share of Rs 10 face value on vesting and payment of exercise price. Vesting starts after one year and extends up to four years, with up to two years to exercise after vesting, implying only a marginal future dilution of about 0.33%.
Board meetings
Results dates and other board meetings. Full calendar
| Details | ||
|---|---|---|
| 29 May 2026 | Financial Results | To consider and approve the financial results for the period ended March 31, 2026 |
| 11 Nov 2025 | Financial Results/Other business matters | To consider and approve the financial results for the period ended September 30, 2025 and other business matters |
| 28 May 2025 | Financial Results/Buyback | To consider and approve the financial results for the period ended March 31, 2025 and buyback of equity shares of the Company |
| 28 Oct 2024 | Financial Results/Other business matters | To consider and approve the financial results for the period ended September 30, 2024 and other business matters |
| 30 May 2024 | CRAYONS ADVERTISING LIMITED has informed the Exchange about Board Meeting to be held on 30-May-2024 to consider and approve the Yearly Audited Financial results of the Company for the period ended March 2024 and Other business. | Board Meeting Intimation |
| 27 May 2024 | Financial Results | To consider and approve the financial results for the period ended March 31, 2024 |
Financials
Consolidated figures in ₹ crore.
| ₹ Cr. | Sep 2023 | Mar 2024 | Sep 2024 | Mar 2025 | Sep 2025 | Mar 2026 |
|---|---|---|---|---|---|---|
| Sales | 92 | 127 | 99 | 135 | 141 | 172 |
| Expenses | 86 | 112 | 95 | 131 | 138 | 170 |
| Operating Profit | 6 | 15 | 4 | 4 | 3 | 2 |
| OPM % | 6% | 12% | 3.8% | 3.1% | 2.2% | 1.1% |
| Other Income | 3 | 3 | 3 | 3 | 3 | 4 |
| Interest | 0 | 1 | 0 | 0 | 0 | 1 |
| Depreciation | 1 | 1 | 1 | 1 | 1 | 3 |
| Profit before tax | 8 | 16 | 5 | 5 | 5 | 2 |
| Tax % | 20% | 27% | 26% | −28% | 25% | 60% |
| Net Profit | 6 | 11 | 4 | 10 | 3 | 1 |
| EPS in Rs | 2.57 | 4.61 | 1.47 | 4.18 | 1.29 | 0.25 |
Growth and returns
Compounded yearly rates over each period.
- 10 Years
- —
- 5 Years
- —
- 3 Years
- —
- TTM
- 34%
- 10 Years
- —
- 5 Years
- —
- 3 Years
- —
- TTM
- −68%
- 10 Years
- —
- 5 Years
- —
- 3 Years
- −45%
- TTM
- —
- 10 Years
- —
- 5 Years
- —
- 3 Years
- 10%
- TTM
- —
P/E and EPS over time
Daily P/E and trailing 12-month EPS. EPS updates with each result.
Peers
Listed companies in the same business.
| Crayons Advertising | ₹ 26.85 | ₹ 63 Cr. | 19.2x | 0.5x | 3% | — |
| Signpost India | ₹ 220.05 | ₹ 1,174 Cr. | 24.9x | 6.1x | 27.6% | 12.2% |
| Bright Outdoor Media | ₹ 337.80 | ₹ 737 Cr. | 30.2x | 4.4x | 13.8% | 15.7% |
| R K Swamy | ₹ 76.00 | ₹ 384 Cr. | 21.1x | 2x | 8.6% | 6.5% |
| Adcounty Media India | ₹ 75.00 | ₹ 171 Cr. | 9.3x | 1.9x | — | — |
| ODigMa Consultancy Solutions | ₹ 18.20 | ₹ 57 Cr. | — | 1.4x | −1.9% | −2.6% |
Management
- Kunal Lalani
- Executive Chairman of the Board, Managing Director
- Neelu Prajapati
- Compliance Officer, Company Secretary
- Ashraye Lalani
- Additional Executive Director
- Akbar Mehtab
- Company Secretary
Prices are delayed and for information only. Nothing on this page is investment advice.